Transforming bold ideas into uncanny experiences people use, feel and remember.
Good design can seem like magic from the outside, but behind it is a deep commitment to craft, experimentation, and human-centered thinking. At its core, it is about making thoughtful choices that serve real people in meaningful ways.
Built by Design
Over the past 25 years, I’ve built and led teams that turn complex challenges into experiences people actually feel. As Vice President of Product Design at Major League Baseball, I lead fan-centric innovation across MLB’s digital platforms, from streaming to ballpark experiences. Previously, I served as a Senior Design Director at IDEO and led the global Interaction Design team at BMW Group Designworks, guiding multi-disciplinary efforts to deliver bold, human-centered solutions across mobility, media, and technology.
At every step, I’ve stayed grounded in a few simple ideas: set a high bar for craft, build teams that challenge and support each other, and push design into new and unexpected territory. Great experiences don't happen by accident, they happen when design, technology, and human needs collide in just the right way.
Recent Leadership
Currently leading Product Design at Major League Baseball, shaping digital fan experiences across apps, streaming, ballparks, and beyond.
Guided multidisciplinary teams at IDEO to deliver human-centered design & strategy across mobility, media, and technology.
Directed interaction design at BMW Group Designworks, developing early-stage concepts & production interfraces across MINI, Rolls-Royce, BMW, and Motorrad.
Favorite Projects
MLB Ballpark App
A major redesign of MLB’s Ballpark app, shifting it from a transactional ticketing tool to a smart companion for every moment of the game-day experience. I led the product design team in rethinking key fan touchpoints across ticketing, entry, concessions, and content, with a focus on clarity, cohesion, and usefulness.
The updated experience is built on our new token-based design system, Basepath, which brings structure and flexibility across a complex product ecosystem. The result is an app that feels more personal, more consistent, and better aligned with the rhythms of real fans before, during, and after the game.
BMW Inside Future
A rare opportunity to design BMW’s vision of autonomous mobility from the inside out. I led the creation of the CES showpiece, a concept that reimagines the in-car experience when driving is no longer the focus. At its core was the HoloActive Touch interface, a floating, gesture-controlled display that combined the tactile feedback of physical buttons with the flexibility of a touchscreen. We layered in intelligent surfaces, voice interaction, and dynamic sound zones to create a seamless environment where digital and physical elements worked as one.
The result was less a car, and more a spatial prototype for how people might work, relax, and connect in the autonomous future.
Audible
As the audiobook space grew more crowded, we partnered with Audible to explore where their products could go next. Through rounds of user research, we uncovered a key insight: listeners usually arrive knowing exactly what they want, and too many algorithmic suggestions can get in the way.
We proposed a shift in strategy, focusing on discovery that starts with what users already love, using connected content like related topics, authors, and series to guide deeper exploration. We brought the vision to life through a set of prototypes and strategic narratives that were ultimately presented to the C-suite to help shape future direction.
MLB Go-Ahead Entry
We reimagined the ballpark entry experience using facial authentication to eliminate the need for tickets or phones. I led the design effort with a fan-first approach, building out a lab in our NYC office to prototype and test low-fidelity concepts with real fans. What we learned changed our thinking: it wasn’t just faster, it felt better. Go-Ahead Entry allows fans to walk in heads up, greeted face to face by a gate attendant rather than hunched over a barcode scanner.
The experience is now three times faster than traditional entry and has been rolled out to 10 MLB clubs, transforming arrival into a smoother, more human moment that feels like part of the magic, not a distraction from it.
Google Geo
We partnered with Google to explore how in-vehicle navigation could evolve as mobility becomes more connected, intelligent, and automated. The vision was centered on supporting OEMs in creating safer, more efficient driving experiences, grounded in real-world driver needs. Our work identified three core opportunity areas: helping drivers anticipate upcoming road conditions, providing immediate context to inform safe decisions, and clarifying the vehicle’s current and future actions.
The result was a strategic framework and set of design provocations that reimagined how Google could support a more confident, human-centered driving experience.
MLB TV Redesign
We introduced a redesigned MLB.TV experience for connected devices, starting with Roku and scaling across all major platforms this season. The new design brings modern UX patterns to the forefront and leverages our Basepath design system to ensure consistency across the MLB product ecosystem. It also gives our content teams more flexibility to adapt in a shifting media landscape where rights, formats, and viewer expectations continue to evolve.
The result is a cleaner, more adaptable streaming experience built for where baseball is going next.
MINI
At BMW Group Designworks, I led pre-development interaction work across brands including BMW, Rolls-Royce, Motorrad, and Mini, shaping early concepts that informed what ultimately went into production. One example was MINI’s fully circular display, launched in 2023 as the MINI Interaction Unit.
Designing for a format that had no visual precedent required a complete rethink of UI patterns, layout logic, and information flow. Just as important was bringing MINI’s playful brand personality to life, tying signature, unexpected moments into an interface that felt as unique as the form it lived in.
RHCP
It’s not every day you find yourself on the phone with Flea talking color theory. The Red Hot Chili Peppers wanted their deep love of visual art to come through in how they showed up online, so we built a design language inspired by Josef Albers’ Interaction of Color.
The result was a vibrant, layered interface that gave fans new ways to experience music, photos, videos, and stories, while keeping community at the center. Every section of the site included ways for fans to connect, contribute, and feel part of something bigger than just a band.
Trusted By
BMW Group Brands
Samsung
Google
Audible
Skoll Foundation
Intel
Lexus
American Express
The Walt Disney Company
HP
Panasonic Avionics
John Deere
Alaska Airlines
Sony Playstation
United Talent Agency
Red Hot Chili Peppers
Microsoft
Children’s Hospital Los Angeles
The Broad Foundation
Caliber Collision
LA Marathon
Uncanny Experiences
After all the process, structure, and iteration, the goal is simple: create things that make people feel something and maybe even smile. Thanks for scrolling.